ortant to avoid the narrow and uninstructed prejudice which
assumes that difference from ourselves denotes inferiority. There is
nothing that we resent so quickly as an assumption of superiority or
evidence of condescension in foreigners; there is nothing that the South
Americans resent so quickly. The South Americans are our superiors in
some respects; we are their superiors in other respects. We should show
to them what is best in us and see what is best in them. Every agent of
an American producer or merchant should be instructed that courtesy,
politeness, kindly consideration, are essential requisites for success
in the South American trade.

6. The investment of American capital in South America under the
direction of American experts should be promoted, not merely upon simple
investment grounds, but as a means of creating and enlarging trade. For
simple investment purposes the opportunities are innumerable. Good
business judgment and good business management will be necessary there,
of course, as they are necessary here; but, given these, I believe that
there is a vast number of enterprises awaiting capital in the more
advanced countries of South America, capable of yielding great profits,
and in which the property and the profits will be as safe as in the
United States or Canada. A good many such enterprises are already begun.
I have found a graduate of the Massachusetts Institute of Technology, a
graduate of the Columbia School of Mines, and a graduate of Colonel
Roosevelt's Rough Riders smelting copper close under the snow line of
the Andes; I have ridden in an American car upon an American electric
road, built by a New York engineer, in the heart of the coffee region of
Brazil; and I have seen the waters of that river along which Pizarro
established his line of communication in the conquest of Peru, harnessed
to American machinery to make light and power for the city of Lima.
Every such point is the nucleus of American trade--the source of orders
for American goods.

7. It is absolutely essential that the means of communication between
the two countries should be improved and increased.

This underlies all other considerations and it applies to the mail, the
passenger, and the freight services. Between all the principal South
American ports and England, Germany, France, Spain, Italy, lines of
swift and commodious steamers ply regularly. There are five subsidized
first-class mail and passenger lines between B