t your sense of justice will make plain to you the privilege of
giving us space to demonstrate the real truth of the matter."

To the editor with a conscience--and some of us still have the vestiges
of one--this is a hard argument to evade; and as a result Christian
Science gets twice as much notice in the papers as it would were there
no smiling press agent to follow up every unfavorable reference, no
matter how obscure the publication. The next time the editor wants to
point a jest at the expense of Christian Science, he thinks twice and
then substitutes some other cause that does not employ an editorial
rectifier.

But perhaps the best use of a publicity bureau was made recently by the
street-railway company of Roanoke, Virginia, and the water company of
Scranton, Pennsylvania. Both of these companies had become very
unpopular, one as a result of poor street-car service, and the other on
account of a typhoid epidemic supposed to have been started from the
pollution of the company's reservoir. Both companies appropriated a
good sum of money, hired a press agent, and bought advertising space in
the local papers every day for a month or more. These advertisements
gave the companies' side of the case with such candor and convincing
fairness that they soon became the talk of the town, personal letters
were written to the papers about them, and the hostility toward them
very quickly turned to a feeling of good-will. It pays to take the
public into your confidence.

And now the staid "Rail-Road Age-Gazette" has sounded the call for a
great press agent to arise and stem the growing public hostility to the
railroads. The "Age-Gazette" did not use the phrase "press agent," as
the appellation has not as yet come into its full dignity. It employed
the more euphonious term "Railroad Diplomatist." Still, high-sounding
titles have their use, as when some of my brother editors call their
"reporters" "Special Commissioners," and their foreign correspondents
"Journalistic Ambassadors."

We had a Peace and Arbitration Congress in New York two years ago.
Being chairman of the Press Committee, I employed a firm of press
agents to get for us the maximum amount of publicity. As a result we
received over ten thousand clippings from the papers of the United
States alone. I do not mean to claim that the Congress would not have
been extensively noticed without the deft work of the agents; but they
unquestionably helped a great deal. Th