FREE BOOKS

Author's List




PREV.   NEXT  
|<   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101  
102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   >>   >|  
They managed, however, to induce the proprietors of a young lady who was reputed to be the vulgarest and most fascinating of all music-hall artistes, to introduce Mr. Courtland's name into one of the movable stanzas of her most popular lyric: those stanzas which are changed from week to week, so as to touch upon the topics which are uppermost in the minds--well, not exactly the minds--of the public. It is scarcely necessary to say that this form of advertisement is worth columns of the daily papers; and if Mr. Courtland had only shown himself appreciative of his best interests and had changed the title of his book to "The Land of the New Guinea Pig," instead of "The Quest of the Meteor-Bird," they would have gone to press with an extra thousand copies. But even as it was they knew that between the member of Parliament and the music-hall young lady the sale of the book was a certainty. Their calculations were not at fault. The publishers sent a liberal subscription to the Nonconformist Eastern Mission, whose agents had stimulated public curiosity in Mr. Courtland's new book by suggesting that he had carried out, single-handed, one of the most atrocious massacres of recent years; and a diamond brooch to the music-hall young lady who had so kindly worked in the reference to the book after dancing one of her most daring hornpipes in the uniform of a midshipman; they doubled the lines of their announcements in the advertising columns of the paper that had issued the cartoon of the New Guinea Pig, and, finally, they sent a presentation copy of "The Quest of the Meteor-Bird," to Mr. Ayrton. Then, as everyone was humming the lines of the music-hall young lady: "From the land of far New Guinea Came a little pig-a-ninny," the daily papers were bound to give two-column reviews to the book on the day of its publication; and as the rod which Moses cast down before Pharaoh swallowed up the wriggling rods of the magicians, the interest attaching to Mr. Courtland's book absorbed that which attached to all the other books of the season, including "Revised Versions," though the publishers of the latter moved heaven and earth (that is to say, the bishop and the people's churchwarden) to get the Rev. George Holland prosecuted. If either had been susceptible to reason, and had got up a case against their author, the publishers declared that Mr. Courtland's book would not have had a chance with "Revised Versions." To be sure
PREV.   NEXT  
|<   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92   93   94   95   96   97   98   99   100   101  
102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   >>   >|  



Top keywords:
Courtland
 

publishers

 

Guinea

 
papers
 

columns

 

public

 

Revised

 

stanzas

 
Meteor
 
Versions

changed

 

publication

 

reviews

 

column

 

humming

 

announcements

 

doubled

 

advertising

 

issued

 
midshipman

uniform
 

dancing

 
daring
 

hornpipes

 

cartoon

 

finally

 

presentation

 
Ayrton
 
absorbed
 

George


Holland
 

prosecuted

 

bishop

 

people

 

churchwarden

 

chance

 

author

 

susceptible

 

reason

 

heaven


magicians

 

interest

 

attaching

 
wriggling
 

swallowed

 

Pharaoh

 

declared

 

attached

 

including

 

season