ds. Let me know what
other pictures you want and I'll do 'em on the run. I'm a beast to
work."
Arthur Weldon, in his capacity as advertising manager, wrote to all the
national advertisers asking their patronage for the _Millville Daily
Tribune_. The letters were typewritten by the office stenographer on
newly printed letterheads that Fitzgerald, the job printer, had
prepared. Some of the advertisers were interested enough in Arthur's
novel proposition to reply with questions as to the circulation of the
new paper, where it was distributed, and the advertising rates. The
voting man answered frankly that they had 27 subscribers already and
were going to distribute 400 free copies every day, for a time, as
samples, with the hope of increasing the subscription list. "I am not
sure you will derive any benefit at all from advertising in our paper,"
he added; "but we would like to have you try it, and you can pay us
whatever you consider the results warrant."
To his astonishment the advertisements arrived, a great many from very
prominent firms, who accepted his proposal with amusement at his
originality and a desire to help the new venture along.
"Our square statement of facts has given us a good start," he told the
girls. "I'm really amazed at our success, and it's up to you to make a
paper that will circulate and make trade for these trustful
advertisers."
With the local merchants the results were less satisfying. Bob West put
in a card advertising his hardware business and Nib Corkins cautiously
invested a half dollar to promote his drug store and stock of tarnished
cheap jewelry; but Sam Cotting said everybody knew what he had for sale
and advertising wouldn't help him any. Arthur drove to Huntingdon with
Louise and while the society editor picked up items her husband
interviewed the merchants. The Huntingdon people were more interested in
the new paper than the Millville folk, and Arthur quoted such low prices
that several advertisements were secured. Two bright boys of this
thriving village were also employed to ride over to Millville each
morning, get a supply of _Tribunes_ and distribute a sample copy to
every house in the neighborhood.
"Fitz" set up the "ads" in impressive type and the columns of the first
edition began to fill up days before the Fourth of July arrived. Louise
had a story and two poems set in type and read over the proofs dozens of
times with much pride and satisfaction, while Beth prepare
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