their power_. They know that the highest moral law
of nature is that of cleanliness, that filthiness should not be allowed
to dominate any man's ethics or physical condition. They rule such
things out of their lives.

A vast magnetic force comes out of those friends of ours who are _doing
things_ and making the world _sit up and take notice_. The mere fact
that we live near to them, know them and associate with them is
proof-positive that we, too, shall go through life with clean minds and
bodies. They would not tolerate us if we were to slip into shoddy ways.
Nothing is revealed quicker to our intimates than _the losing of
ambition_ ... the slipping into careless habits. We cannot conceal it
from them. We fool only those who brush by. The loss of this
self-respect has a terrible effect upon the system and every tendency
toward success is thereby stunted and weakened. _We have fallen into
unclean ways!_ It will not be long before we sink to the bottom or else
remain among the vast crowd who have neither the courage to fall nor the
courage to rise.

Nothing produces failure quicker than filthiness of mind and body. Those
who are successful keep away from the very thought of such a condition.
They live as much as possible _in the open_. They take morning and
evening exercises. They read good books, attend good plays and are
continually in touch with the finer developments of thought and art in
the world. Their faces are open and full of sunlight. They are
determined that life will not beat them in a game that only requires
sureness of aim and the ability to take advantage of the thousand and
one opportunities that surround them on every side.

Cleanliness stands _paramount_ in its importance to _success_. Perhaps
no other one thing has so vital a hold upon the individual who succeeds.
The general of an army first looks to the _morale_ of his troops. He
knows that with clean minds and bodies his soldiers are capable of doing
big things. The battleship, that efficient and highly-developed
instrument of war, is so immaculate that one could eat his meals on its
very decks. Its officers are wholesome, athletic fellows; its crew
consists of hardy men who live sanely and vigorously and who have plenty
to occupy their minds. And if cleanliness is fundamental in their case
why not in our own?

When we come to analyze ourselves we find that we are like a great
institution of some kind. Here is the brain, the heart, the lungs, t