| The Clock that Had no Hands
And Nineteen Other Essays About Advertising | Kaufman, Herbert, 1878-1947 | en | | The clock that had no hands -- The cannon that modernized Japan -- The tailor who paid too much -- The man who retreats before his defeat -- The dollar that can't be spent -- The pass of Thermopylae -- The perambulating showcase -- How Alexander untied the knot -- If it fits you, wear this cap -- You must irrigate your neighborhood -- Cato's follow-up system -- How to write retail advertising copy -- The difference between amusing and convincing -- Some don'ts when you do advertise -- The doctor whose patients hang on -- The horse that drew the load -- The cellar hole and the sewer hole -- The neighborhood of your advertising -- The mistake of the big steak -- The omelette soufflé. | | | 2009-08-01 |
| The Former Philippines thru Foreign Eyes | | en | | Feodor Jagor's Travels in the Philippines (the out-of-print 1875 English translation corrected from the original German text) -- The state of the Philippines in 1810, by Tomas de Comyn (William Walton's 1821 translation modernized) -- Manila and Sulu in 1842, by Com. Chas. Wilkes (Narrative of U.S. exploring expedition 1838-42, v. 5) -- Manila in 1819, by Lieut. John White (from the "History of a voyage to the China Sea") -- The peopling of the Philippines, by Doctor Rudolf Virchow (O. T. Mason's translation; Smithsonian institution 1899 report) -- People and prospects of the Philippines, by an English merchant, 1778, and a consul, 1878 (from Blackwood's and the Cornhill magazine) -- Filipino merchants of the early 1890s, by F. Karuth. | Craig, Austin, 1872- [Editor] | | 2004-01-01 |