pection of his old friend's superb office slew them
painlessly.

"Is this all yours, Andy? On the level? Did you do it all on your own?"

"Every bit of it! With my little pen-and-ink. Take a look around the
walls and you'll see how."

He seated himself at his desk and proceeded to jot down, with apparent
carelessness, but in broad, sweeping lines, a type lay-out, while his
guest passed from advertisement to advertisement, in increasing
admiration. Before Old Lame-Boy he paused, absolutely fascinated.

"I thought that'd get you," exulted the host, who, between strokes of
the creative pen had been watching him.

"I've seen it in the newspaper, but never connected it with you. Being
out of the medical line I lost interest. Say, it's a wonder! Did it
fetch 'em?"

"Fetch 'em? It knocked 'em flat. That picture's the foundation of this
business. Talk about suggestion in advertising! He's a regular
hypnotist, Old Lame-Boy is. Plants the suggestion right in the small of
your back, where we want it. Why, Elpy, I've seen a man walk up to that
picture on a bill-board as straight as you or me, take one good, long
look, and go away hanging onto his kidneys, and squirming like a lizard.
Fact! What do you think of that? Genius, I call it: just flat genius, to
produce an effect like that with a few lines and a daub or two of
color."

"Some pull!" agreed Mr. McQuiggan, with professional approval. "And
then--'Try Certina,' eh?"

"For a starter and, for a finisher 'Certina _Cures_.' Shoves the bottle
right into their hands. The first bottle braces 'em. They take another.
By the time they've had half a dozen, they love it."

"Booze?"

"Sure! Flavored and spiced up, nice and tasty. Great for the temperance
trade. _And_ the best little repeater on the market. Now take a look,
Elpy."

He tapped the end of his pen upon the rough sketch of the mining
advertisement, which he had drafted. Mr. McQuiggan bent over it in
study, and fell a swift victim to the magic of the art.

"Why, that would make a wad of bills squirm out of the toe of a
stockin'! It's new game to me. I've always worked the personal touch.
But I'll sure give it a try-out, Andy."

"I guess it's bad!" exulted the other. "I guess I've lost the trick of
tolling the good old dollars in! Take this home and try it on your cash
register! Now, come around and meet the boy."

Thus it was that Editor-in-Chief Harrington Surtaine, in the third week
of his incumbency received