ports of the officers and of the committees. We
will now take ten minutes recess.

PRESIDENT MacDANIELS: The session will be in order.

As your treasurer said, there are several other things which we
discussed in the directors' meeting. We discussed this matter of how,
the situation being such as it is, the Association could improve its
position through gaining more members and through either making more
money or cutting down expenditures.

The Publicity Committee was one of those suggestions, who were to
explore this matter of getting better publicity for less money. That is,
whatever publicity we got from the American Fruit Grower cost us about
$300, and we think we can do a lot better in some other way.

Another matter was to place the financial situation of the society
squarely before the membership and ask that as many as could and felt so
inclined take out a contributing or a sustaining membership. We felt
quite strongly that raising the dues was not the answer, because there
are a lot of people sort of on the fringe who don't work too actively
for the society but who do take out regular memberships but who, if we
raised the dues even another 50 cents, would probably fail to renew
their memberships. So that at least for the present we are not going to
go ahead on that basis, unless you want that to come up for further
discussion.

Another point which we, I think, should explore was the matter of
advertising in the proceedings. Some other associations, the pecan
association, particularly, as Dr. McKay pointed out, make a substantial
part of their revenue from advertising in the proceedings. We have tried
that before, but times have changed, and I think it should be considered
again.

Then the matter of speeding up sales of sets of the proceedings to
libraries, that is, further publicity in The Nutshell about sets that
are for sale and, perhaps, circularizing the library lists to sell
complete sets, or as complete as we have.

Another matter that might be explored is having some kind of a
"give-away program", some inducement for those who take out memberships
for the first time. Other societies do it in one way or another.
Unfortunately, our material does not lend itself to that sort of thing
as well as some others, but we might be able to give nuts of Carpathian
strains that could be used as seed nuts, or perhaps the hybrid hazels.

MR. MCDANIEL: One suggestion made in a letter from Dr. Crane was to
distr