the keynote in every
way."

March shook his head. "You can't make it so. The first number is bound to
be a failure always, as far as the representative character goes. It's
invariably the case. Look at the first numbers of all the things you've
seen started. They're experimental, almost amateurish, and necessarily
so, not only because the men that are making them up are comparatively
inexperienced like ourselves, but because the material sent them to deal
with is more or less consciously tentative. People send their adventurous
things to a new periodical because the whole thing is an adventure. I've
noticed that quality in all the volunteer contributions; it's in the
articles that have been done to order even. No; I've about made up my
mind that if we can get one good striking paper into the first number
that will take people's minds off the others, we shall be doing all we
can possible hope for. I should like," March added, less seriously, "to
make up three numbers ahead, and publish the third one first."

Fulkerson dropped forward and struck his fist on the desk. "It's a
first-rate idea. Why not do it?"

March laughed. "Fulkerson, I don't believe there's any quackish thing you
wouldn't do in this cause. From time to time I'm thoroughly ashamed of
being connected with such a charlatan."

Fulkerson struck his hat sharply backward. "Ah, dad burn it! To give that
thing the right kind of start I'd walk up and down Broadway between two
boards, with the title-page of Every Other Week facsimiled on one and my
name and address on the--"

He jumped to his feet and shouted, "March, I'll do it!"

"What?"

"I'll hire a lot of fellows to make mud-turtles of themselves, and I'll
have a lot of big facsimiles of the title-page, and I'll paint the town
red!"

March looked aghast at him. "Oh, come, now, Fulkerson!"

"I mean it. I was in London when a new man had taken hold of the old
Cornhill, and they were trying to boom it, and they had a procession of
these mudturtles that reached from Charing Cross to Temple Bar. Cornhill
Magazine. Sixpence. Not a dull page in it.' I said to myself then that it
was the livest thing I ever saw. I respected the man that did that thing
from the bottom of my heart. I wonder I ever forgot it. But it shows what
a shaky thing the human mind is at its best."

"You infamous mountebank!", said March, with great amusement at
Fulkerson's access; "you call that congeries of advertising instinct of
y