ld the
beginner what to do but _why he was to do it_. Even in the Kodak
advertising matter as much space is given up to telling people how to
make pictures as in telling them why they should buy Kodak goods.
Booklets in large editions, giving instructions in practically every
phase of amateur photography have been and still are distributed without
charge. Photography has not merely been made simpler, it has been
explained to all who are interested.

"Kodakery"--A Monthly Help

And now comes a new help to the beginner--"Kodakery," a little magazine
that will tell the amateur how to get better pictures. It's beautifully
illustrated. Written and edited by those who know photography inside and
out and who also know the places where the amateur has trouble, it will
be a joy and a help to every enthusiast, will add for thousands to the
Witchery of Kodakery.

Every purchaser, after May 1st, 1914, of a Kodak or Brownie camera will
be entitled to "Kodakery" for one year without charge--he may have it
continued by subscribing at 50 cents per year if he so desires. In the
back of each Kodak and Brownie manual, which we are now printing, is a
"subscription blank" which, upon being properly filled out and mailed
to--"Kodakery," Toronto, Ont.--will entitle the purchaser of such camera
to one year's free subscription to "Kodakery." At the time this plan
goes into operation there may still be some such manuals without a
subscription blank, but in such case a blank may be obtained from the
dealer of whom the camera was purchased. Every purchaser of a Kodak or
Brownie Camera is entitled to one copy of the manual or instruction book
and to one year's subscription to "Kodakery."

The editors of "Kodakery" aim first of all to make the little book a
real help. At the same time it will be interesting and its delightful
illustrations will show the beginner new possibilities in amateur
photography. This little magazine is but a part of the Kodak Service. To
sell a camera and then turn the customer adrift has never been a part of
the Kodak plan. Along with our improvements in apparatus and materials,
we have always endeavored also to improve the Kodak Service. "Kodakery"
will, we believe, prove the means of keeping us more closely than ever
in touch with our customers. In many ways it will be directly
helpful--and it will always suggest the propriety of the customer's
going to his Kodak dealer or to us, if there are little difficulties
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