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CONTENTS CHAPTER PAGE PREFACE vii I. SEX EDUCATION 3 II. SOCIALISM 71 III. THE INTELLECTUAL UNDERWORLD 113 IV. THOUGHT TRANSFERENCE 141 V. THE MIND OF THE JURYMAN 181 VI. EFFICIENCY ON THE FARM 205 VII. SOCIAL SINS IN ADVERTISING 229 VIII. THE MIND OF THE INVESTOR 253 IX. SOCIETY AND THE DANCE 273 X. NAIVE PSYCHOLOGY 291 PSYCHOLOGY AND SOCIAL SANITY I SEX EDUCATION The time is not long past when the social question was understood to mean essentially the question of the distribution of profit and wages. The feeling was that everything would be all right in our society, if this great problem of labour and property could be solved rightly. But in recent years the chief meaning of the phrase has shifted. Of all the social questions the predominant, the fundamentally social one, seems nowadays the problem of sex, with all its side issues of social evils and social vice. It is as if society feels instinctively that these problems touch still deeper layers of the social structure. Even the fights about socialism and the whole capitalistic order do not any longer stir the conscience of the community so strongly as the grave concern about the family. All public life is penetrated by sexual discussions, magazines and newspapers are overflooded with considerations of the sexual problem, on the stage one play of sexual reform is pushed off by the next, the pulpit resounds with sermons on sex, sex education enters into the schools, legislatures and courts are drawn into this whirl of sexualized public opinion; the old-fashioned policy of silence has been crushed by a policy of thundering outcry, which is heard in every home and every nursery. This loudness of debate is surely an effect of the horror with which the appalling misery around us is suddenly discovered. All which was hidden by prudery is disclosed in its viciousness, and this outburst of indignation is the result. Yet it would never have swollen to this overwhelming flood if the nation were not convinced that this is the only way to cause
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