ng, or a minimum wage, or an eight-hour day, or pensions, or
any of the other fads by which dangerous persons like Mr. Ford, the
motor manufacturer, encourage the lazier workmen to think that they have
just as much right to rise to the top as the men who have had nerve and
foresight. And indeed Mr. Pemberton may be sound. He says that he bases
wages on the economic law of supply and demand, instead of on sentiment;
and how shrewdly successful are he and his sons is indicated by the fact
that Pemberton's is one of the largest sources of drugs and proprietary
medicines in the world; the second largest manufactory of soda-fountain
syrups; of rubber, celluloid, and leather goods of the kind seen in
corner drug-stores; and the third largest manufactory of soaps and
toilet articles. It has been calculated that ninety-three million women
in all parts of the world have ruined their complexions, and, therefore,
their souls, by Pemberton's creams and lotions for saving the same; and
that nearly three-tenths of the alcohol consumed in prohibition counties
is obtained in Pemberton's tonics and blood-builders and women's
specifics, the last being regarded by large farmers with beards as
especially tasty and stimulating. Mr. Pemberton is the Napoleon of
patent medicine, and also the Napoleon of drugs used by physicians to
cure the effects of patent medicine. He is the Shakespeare of ice-cream
sodas, and the Edison of hot-water bags. He rules more than five
thousand employees, and his name is glorious on cartons in drug-stores,
from Sandy Hook to San Diego, and chemists' shops from Hong-Kong to the
Scilly Isles. He is a modern Allah, and Mr. S. Herbert Ross is his
prophet.

Sec. 4

Una discovered that Mr. Ross, who had been negligible as
advertising-manager of the _Gas and Motor Gazette_, had, in two or
three years, become a light domestic great man, because he so completely
believed in his own genius, and because advertising is the romance, the
faith, the mystery of business. Mr. Pemberton, though he knew well
enough that soap-making was a perfectly natural phenomenon, could never
get over marveling at the supernatural manner in which advertising
seemed to create something out of nothing. It took a cherry fountain
syrup which was merely a chemical imitation that under an old name was
familiar to everybody; it gave the syrup a new name, and made twenty
million children clamor for it. Mr. Pemberton could never quite
understand that