the best on the market--as neat and attractive as "Birds."

We shall be glad to quote a special price for teachers or clubs.

We can furnish any article or book as premium for subscriptions for
"Birds."

Address,
#_Nature Study Publishing Co. Chicago, Ill._#

#Nature Study Publishing Company.#

The Nature Study Publishing Company is a corporation of educators and
business men organized to furnish correct reproductions of the colors
and forms of nature to families, schools, and scientists. Having secured
the services of artists who have succeeded in photographing and
reproducing objects in their natural colors, by a process whose
principles are well known but in which many of the details are held
secret, we obtained a charter from the Secretary of State in November,
1896, and began at once the preparation of photographic color plates for
a series of pictures of birds.

The first product was the January number of "BIRDS," a monthly magazine,
containing ten plates with descriptions in popular language, avoiding as
far as possible scientific and technical terms. Knowing the interest
children have in our work, we have included in each number a few pages
of easy text pertaining to the illustrations. These are usually set
facing the plates to heighten the pleasure of the little folks as they
read.

Casually noticed, the magazine may appear to be a children's publication
because of the placing of this juvenile text. But such is not the case.
Those scientists who cherish with delight the famous handiwork of
Audubon are no less enthusiastic over these beautiful pictures which are
painted by the delicate and scientifically accurate fingers of Light
itself. These reproductions are true. There is no imagination in them
nor conventionalism. In the presence of their absolute truth any written
description or work of human hands shrinks into insignificance. The
scientific value of these photographs can not be estimated.

To establish a great magazine with a world-wide circulation is no light
undertaking. We have been steadily and successfully working towards that
end. Delays have been unavoidable. What was effective for the production
of a limited number of copies was inadequate as our orders increased.
The very success of the enterprise has sometimes impeded our progress.
Ten hundred teachers in Chicago paid subscriptions in ten days. Boards
of Education are subscribing in hundred lot