probably range from $200 to $1000, depending on the location, the
style in which the store was fitted up, and the amount of rent that
had to be paid. The profits are good, but vary, depending on the class
of custom the florist obtains; twenty-five per cent. is considered a
fair profit.
The lady florist would not, probably, care to devote much time to
potted plants. She could keep a few of the more common varieties,
which would be sufficient. Most of her business--and the best paying
part of her business--would consist in making bouquets, and selling
cut flowers. That is more profitable and pleasant than the selling and
propagation of plants, and would require much less manual labor.
Florists keep informed about their occupation by carefully reading the
catalogues issued by the various large wholesale dealers, in this
country, and in Europe, and the interesting and valuable books on
Floriculture that are issued from time to time.
To establish a regular greenhouse, and raise plants and flowers for
both the wholesale and retail trade, would require at least $5,000. A
woman to carry on the business in that way would have to be possessed
of a great deal of executive ability, give her whole personal
attention to the work, and be able to manage a considerable number of
men.
The business is better in the smaller cities than in either New
York or Brooklyn. In Schenectady, it may be mentioned by way of
illustration that, six years ago, there were no florists; now
there are three.
=Authorship.=--Authorship has now become, very largely, a
matter-of-fact business conducted on business principles. If any woman
has any thing to say that is worth listening to she will have no
trouble in securing a publisher to reproduce her thoughts in book
form. The idea that publishers strive to crush budding genius has
long since been exploded. If they were guilty of doing that very often
their occupation would be gone.
The woman who has a manuscript to offer for publication should first
see that it is written plainly on one side of the paper. Then she
should select a publisher who issues books of the same general
character as the one she has written. Some publishers make a specialty
of light summer novels, some of society stories, some of scientific
books, and so on. The manuscript is read by a "reader," who passes
judgment upon it. If his opinion is favorable the publisher reads the
manuscript and decides whether he will undertake to
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