logical warfare had broken out and where it would strike next
was anybody's guess.

"But let there be no mistake," Bill said. "This is war."

It was on that note that the station break came, and the thirteen
witches, trademark of the International Witch Corporation, came on.

Harvey Randolph, manufacturer of the Witch line of products, leaned
toward the screen intently. He had just transferred his account to
Burton, Dester, Duston & Oswald, and they had dreamed up a new-type
commercial for the products.

The thirteen witches were long-legged, slender dancing gals, in tall
black witch caps and long black capes, crimson-lined, and very little
else. Each had long hair that swirled as she danced.

Randolph chewed his lip, watching them thoughtfully.

They came on with what was almost a valkyrie cry--"Witches of the
world, unite--to make it clean, clean, clean, Witch clean--NOW!"

"Hm-m-m," thought Randolph. The cry struck rather sourly at the end
of that "this is war" sentence from the newscast, he thought, but then
that dramatic newscast-ending was rather unusual.

The witches were singing a jingling chorus as they danced. "No task is
too big, no task is too small," they sang. "Which Witch do you need?
You should have them all--"

Each witch, of course, displayed her particular product from the Witch
line--detergent, soap, shampoo, cleanser, cleaning fluid....

"Witch soap or detergent....

"Witch cleanser upsurgent....

"Which Witch do you need? You should have them all...."

This was fairly average as commercials go, thought Randolph. The big
BDD&O radical innovation would be next.

It was. On the screen behind the witches appeared a map of the Suez
Canal, and then a papier-mache model of the nose of a sub, and a
dockside shanty, a gray pall hanging over them.

As the witches turned and began dancing towards it, the deep voice of
the announcer spoke over the muted jingle. "Witches of the world,
unite! If Nasser had enough Witches, he could solve the crisis which
has us all in stitches...."

And the witches, in a united dance-step, approached the sub and shanty
singing "Make it clean, clean, clean, Witch clean, NOW!" Each sprayed
it with a Witch product, and as they sprayed the pall lifted, the sub
and shanty showed shining bright, new-painted.

"Clean, clean, clean," chanted the chorus; "Witch, Witch, Witch,
clean, clean, clean. Defy dirt, defy disease."

"Keep Witch clean!"

* *