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iety, hoping that among them there may be toothsome bait, surely there could be no better way than this. The only trouble is that it appeals only to those who are already sufficiently interested in stored ideas to enter the library. We must remember, however, that by our method of sending out books for home use we are making a great open-shelf of the whole city. While the number of volumes in any one place may be small, the books are constantly changing so that the non-reader has a good chance of seeing in his friend's house something that may attract him. That this may affect the use of the library it is essential that he who sees a library book on the table or in the hands of a fellow passenger on a car must be able to recognize its source at once, so that, if attracted, he may be led thither by the suggestion. Nothing is better for this purpose than the library seal, placed on the book where all may see it; and that all may recognize it, it should also be used wherever possible, in connection with the library--on letter heads, posters, lists, pockets and cards, so that the public association between its display and the work of the library shall become strong. This making the whole outstanding supply of circulating books an agency in our publicity scheme for ideas is evidently more effective as the books better fit and satisfy their users; for in that case we have an unpaid agent with each book. The adaptation of book to user helps our advertisement of ideas, and that in turn aids us in adapting book to user. When a dynamo starts, the newly arisen current makes the field stronger and that in turn increases the current. Only here we must have just a little residual magnetism in the field magnet to start the whole process. In the library's work the residual magnetism is represented by the latent interest in ideas that is present in every community. And I can do no better, in closing, than to emphasize the fact that everything that advertises ideas, even if totally unconnected with their recorded form in books, helps the library and pushes forward its work. Itself a product of the great extension of intellectual activity to classes in which it was formerly bounded by narrow limits, the library is bound to widen those limits wherever they can be stretched, and every movement of them reacts to help it. Surely advertisement on its part is an evangel--a bearing of good intellectual tidings into the darkness. We are spi
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