FREE BOOKS

Author's List




PREV.   NEXT  
|<   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92  
93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   >>   >|  
ions. Up to that era theatrical booking methods were different from those of the present time; there were no great centralized agencies to book attractions for strings of theaters covering the entire country. Union Square was the Rialto, the heart and center of the booking business. The out-of-town manager came there to fill his time for the season. Much of the booking was done in a haphazard way on the sidewalk, and whole seasons were booked on the curb, merely noted in pocket note-books. Two methods of booking were then in vogue: one by the manager of a company who wrote from New York to the towns for time; the other through an agent of out-of-town house managers located in New York. It was this latter system that Frohman and Randall began to develop in a scientific fashion. Charles's extensive experience on the road and his knowledge of the theatrical status of the different towns made him a valuable agent. Frohman and Randall at that time practically had the field to themselves. Brooks & Dickson, an older firm which included the well-known Joseph Brooks of later managerial fame, had conducted the first booking-office of any consequence, but had now retired. H. S. Taylor had just established on Fourteenth Street Taylor's Theatrical Exchange, destined to figure in theatrical history as the forerunner of the Klaw & Erlanger business. Despite the high-sounding titles on the door, the Frohman offices were unpretentious. Frohman and Randall had a desk apiece, and there was a second-hand iron safe in the corner. When Frohman was asked, one day soon after the shingle had been hung out, what the safe was for, he replied, with his characteristic humor: "We keep the coal-scuttle in it." As a matter of fact there was more truth than poetry in this remark, because the office assets were so low that during the winter the firm had to burn gas all day to keep warm. When asked the reason for this, Frohman said, jocularly: "We can get more credit if we use gas, because the gas bill has to be paid only once a month. Coal is cash." Indeed, the office was so cold during that season that it came to be known in the profession as the "Cave of the Winds," and this title was no reflection on the vocal qualities of the proprietors. It was during those early and precarious days when Frohman was still saddled with the debts of the Wallack's tour that one of the most amusing incidents of his life happened. One morning he was serve
PREV.   NEXT  
|<   68   69   70   71   72   73   74   75   76   77   78   79   80   81   82   83   84   85   86   87   88   89   90   91   92  
93   94   95   96   97   98   99   100   101   102   103   104   105   106   107   108   109   110   111   112   113   114   115   116   117   >>   >|  



Top keywords:

Frohman

 

booking

 
theatrical
 

office

 
Randall
 

methods

 

Brooks

 

season

 

business

 

Taylor


manager

 
poetry
 

sounding

 

offices

 
assets
 
unpretentious
 
remark
 

apiece

 

titles

 
replied

characteristic
 

shingle

 

matter

 

corner

 
scuttle
 
proprietors
 

precarious

 

qualities

 

reflection

 

saddled


happened
 

morning

 

incidents

 

amusing

 

Wallack

 

profession

 

jocularly

 

Despite

 

credit

 
reason

winter

 
Indeed
 
conducted
 

pocket

 

booked

 
sidewalk
 

seasons

 
managers
 

located

 
company