e their little theories, their little superstitions, and
their blind faith in the great god Chance which we all worship. These
things lead them into temptation and adversity, but they seem to do
fairly well as business men, even in their own behalf. They do not make
above the usual ninety-five per cent. of failures, and more publishers
than authors get rich.

Some theories or superstitions publishers and authors share together.
One of these is that it is best to keep your books all in the hands of
one publisher if you can, because then he can give them more attention
and sell more of them. But my own experience is that when my books were
in the hands of three publishers they sold quite as well as when one had
them; and a fellow-author whom I approached in question of this venerable
belief laughed at it. This bold heretic held that it was best to give
each new book to a new publisher, for then the fresh man put all his
energies into pushing it; but if you had them all together, the publisher
rested in a vain security that one book would sell another, and that the
fresh venture would revive the public interest in the stale ones.
I never knew this to happen; and I must class it with the superstitions
of the trade. It may be so in other and more constant countries, but in
our fickle republic each last book has to fight its own way to public
favor, much as if it had no sort of literary lineage. Of course this is
stating it rather largely, and the truth will be found inside rather than
outside of my statement; but there is at least truth enough in it to give
the young author pause. While one is preparing to sell his basket of
glass, he may as well ask himself whether it is better to part with all
to one dealer or not; and if he kicks it over, in spurning the imaginary
customer who asks the favor of taking the entire stock, that will be his
fault, and not the fault of the customer.

However, the most important question of all with the man of letters as a
man of business is what kind of book will sell the best of itself,
because, at the end of the ends, a book sells itself or does not sell at
all; kissing, after long ages of reasoning and a great deal of culture,
still goes by favor, and though innumerable generations of horses have
been led to the water, not one horse has yet been made to drink. With
the best, or the worst, will in the world, no publisher can force a book
into acceptance. Advertising will not avail, and review