med editor, the direction of the editorial policy is
generally in the hands of a man, or group of men, in the background.
Why this is so has never been explained, any more than why the majority
of women's dressmakers are men; why music, with its larger appeal to
women, has been and is still being composed, largely, by men, and why
its greatest instrumental performers are likewise men; and why the
church, with its larger membership of women, still has, as it always
has had, men for its greatest preachers.

In fact, we may well ponder whether the full editorial authority and
direction of a modern magazine, either essentially feminine in its
appeal or not, can safely be entrusted to a woman when one considers
how largely executive is the nature of such a position, and how
thoroughly sensitive the modern editor must be to the hundred and one
practical business matters which to-day enter into and form so large a
part of the editorial duties. We may question whether women have as
yet had sufficient experience in the world of business to cope
successfully with the material questions of a pivotal editorial
position. Then, again, it is absolutely essential in the conduct of a
magazine with a feminine or home appeal to have on the editorial staff
women who are experts in their line; and the truth is that women will
work infinitely better under the direction of a man than of a woman.

It would seem from the present outlook that, for some time, at least,
the so-called woman's magazine of large purpose and wide vision is very
likely to be edited by a man. It is a question, however, whether the
day of the woman's magazine, as we have known it, is not passing.
Already the day has gone for the woman's magazine built on the old
lines which now seem so grotesque and feeble in the light of modern
growth. The interests of women and of men are being brought closer
with the years, and it will not be long before they will entirely
merge. This means a constantly diminishing necessity for the
distinctly feminine magazine.

Naturally, there will always be a field in the essentially feminine
pursuits which have no place in the life of a man, but these are
rapidly being cared for by books, gratuitously distributed, issued by
the manufacturers of distinctly feminine and domestic wares; for such
publications the best talent is being employed, and the results are
placed within easy access of women, by means of newspaper
advertisement, the sto