monster publicity campaign. Thirdly, our present
point: the southern lands associated with Columbus and with Spain
yielded immense and most romantic profits during the most romantic
period of the sixteenth century. The northern lands connected with the
Cabots did nothing of the kind.

Priority, publicity, and romantic wealth all favored Columbus and the
south then as the memory of them does to-day. The four hundredth
anniversary of his discovery of an island in the Bahamas excited the
interest of the whole world and was celebrated with great enthusiasm in
the United States. The four hundredth anniversary of the Cabots'
discovery of North America excited no interest at all outside of Bristol
and Cape Breton and a few learned societies. Even contemporary Spain did
more for the Cabots than that. The Spanish ambassador in London
carefully collected every scrap of information and sent it home to his
king, who turned it over as material for Juan de la Cosa's famous map,
the first dated map of America known. This map, made in 1500 on a
bullock's hide, still occupies a place of honor in the Naval Museum at
Madrid; and there it stands as a contemporary geographic record to show
that St. George's Cross was the first flag ever raised over eastern
North America, at all events north of Cape Hatteras.

The Cabots did great things though they were not great men. John, as we
have seen already, sailed out of the ken of man in 1498 during his
second voyage. Sly Sebastian lived on and almost saw Elizabeth ascend
the throne in 1558. He had made many voyages and served many masters in
the meantime. In 1512 he entered the service of King Ferdinand of Spain
as a 'Captain of the Sea' with a handsome salary attached. Six years
later the Emperor Charles V made him 'Chief Pilot and Examiner of
Pilots.' Another six years and he is sitting as a nautical assessor to
find out the longitude of the Moluccas in order that the Pope may know
whether they fall within the Portuguese or Spanish hemisphere of
exploitation. Presently he goes on a four years' journey to South
America, is hindered by a mutiny, explores the River Plate (La Plata),
and returns in 1530, about the time of the voyage to Brazil of 'Master
William Haukins,' of which we shall hear later on.

In 1544 Sebastian made an excellent and celebrated map of the world
which gives a wonderfully good idea of the coasts of North America from
Labrador to Florida. This map, long given up for lost,