FREE BOOKS

Author's List




PREV.   NEXT  
|<   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129  
130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   >>   >|  
ollars buys considerable comfort in the shape of milk and ice and eggs. When it's gone--if poor Shivers isn't--I shall take the Baptist minister's wife and Miss Sally Ruth Dexter with me, and go and ask him for another check. He'll give it." "You'll make him bitterly repent ever having succumbed to the temptation of appearing charitable," said I. We were not left long in doubt that Inglesby had other methods of attack less pleasant than offering checks for charity. Its two largest advertisers simultaneously withdrew their advertisements from the _Clarion_. "Let's think this thing out," said John Flint to Laurence. "Cutting out ads is a bad habit. It costs good money. It should be nipped in the bud. You've got to go after advertisers like that and make 'em see the thing in the right light. Say, parson, what's that thing you were saying the other day--the thing I asked you to read over, remember?" _"When the scorner is punished, the simple is made wise; and when the wise is instructed, he receiveth knowledge,"_ I quoted Solomon. "That's it, exactly. You see," he explained, "there's always the right way out, if you've got sense enough to find it. Only you mustn't get rattled and try to make your getaway out the wrong door or the front window--that spoils things. The parson's given you the right tip. That old chap Solomon had a great bean on him, didn't he?" A few days later there appeared, in the space which for years had been occupied by the bigger of the two advertisements, the following pleasant notice: People Who Disapprove of Civic Cleanliness, A Better Town, Better Kiddies, and A Square Deal for Everybody, _Also_ Disapprove of Advertising in the Clarion. And the space once occupied by the other advertiser was headed: OBITUARIES That ghastly poetry in which the soul of the Butterfly Man reveled appeared in that column thereafter. It was a conspicuous space, and the horn of rural mourning in printer's ink was exalted among us. It was not very hard to guess whose hand had directed those counter-blows. When we met those two advertisers on the street afterward we greeted them with ironical smiles intended to enrage. They had at Inglesby's instigation been guilty of a tactical blunder of which the men behind the _Clarion_ had taken fiendish and unexpected advantage. It had simply never occurred to
PREV.   NEXT  
|<   105   106   107   108   109   110   111   112   113   114   115   116   117   118   119   120   121   122   123   124   125   126   127   128   129  
130   131   132   133   134   135   136   137   138   139   140   141   142   143   144   145   146   147   148   149   150   151   152   153   154   >>   >|  



Top keywords:
Clarion
 

advertisers

 

occupied

 

Better

 
Disapprove
 

parson

 
advertisements
 

Solomon

 
appeared
 
pleasant

Inglesby

 

things

 

Cleanliness

 

Kiddies

 

Square

 
getaway
 
spoils
 

window

 

bigger

 
Everybody

notice

 

People

 

ironical

 

smiles

 

intended

 

enrage

 

greeted

 

afterward

 
counter
 
directed

street

 
instigation
 

advantage

 

unexpected

 

simply

 

occurred

 

fiendish

 
tactical
 

guilty

 
blunder

poetry

 

Butterfly

 

reveled

 
ghastly
 
OBITUARIES
 

Advertising

 

advertiser

 

headed

 

column

 

exalted