will pay for them.

I was talking to Dr. Jones of Pennsylvania about the sale of black
walnut halves. He says that he gets a good many of them. Well, there
are throughout these United States of ours a good many very fancy
stores that will buy merchandise of this type. But the quantity that
anyone gets is very small, so the suggestion that I made to Dr. Jones is
that he take his quarters and mix them with his halves. That's not
cheating or anything like it. It is making a product that is superior.
And you know they say if a man makes a better mousetrap the world will
come to his door. And that is generally true. Sometimes it takes a long
time to bring it to the American public or to your buyers, to make them
realize that you have a superior product, but that's the thing that it
takes.

Now, there are a number of ways they sell blacks in this country. They
sell them in two-ounce cellophane bags, they sell them in six-ounce
cellophane, they sell them in eight-ounce cellophane, but the greater
quantity of the blacks are sold in bulk, as Tom told you, in 35- and
50-pound cases, and they go to the candy manufacturer, they go to the
ice cream manufacturer, and chiefly throughout the southern part of the
United States for ice cream, believe it or not. The Southern States buy
more black walnut ice cream than any other division of the United
States. In the Central West, too, black walnuts are quite popular for
use in ice cream.

Now, if there is anyone that has any questions, I'd like for you to ask
them, and I will try to answer them, I won't promise that I can, about
the marketing of black walnuts.

* * * * *

A Member: What's the retail sale on those cellophane bags?

Mr. McCauley: What would be the retail sale price?

A Member: Yes.

Mr. McCauley: Well, the cellophaning of walnuts is quite an expensive
proposition. We will say right now the kernels are worth 70 cents a
pound. The cellophaner has to add a dime a pound to that price, so he
figures his cost at 80 cents and the cost of cellophane, and he sells
that merchandise so that he makes a 15 per cent profit. Let me see if I
can tell you, a two-ounce bag--

Mr. Mullins: It sells for from 18 cents to 25 cents.

Mr. McCauley: Yes, 18 cents in the chain stores. An 8-ounce package at A
& P in Chicago will sell for 59 or 69 cents. I have forgotten now just
what it is. I can't keep these prices in my mind, although I will tell
you this