t to arouse the necessary degree of indignation which
precedes every public demand for the righting of a wrong has failed,
because, "it is agreed that the ---- Company may cancel this contract in
case any matter otherwise detrimental to the ---- Company's interest is
permitted to appear in the reading columns or elsewhere in the paper."

There is another feature of this ugly business which is of the deepest
interest to women. The patent medicine territory is the whole country.
It is a large, profitable field. A movement was once started by certain
reputable New York physicians, who were deeply interested in this
question, to discover a means to aid the class who buy patent medicines
and support the fake medical concerns. It was thought that if an
advertising propaganda was instituted, offering to give legitimate and
adequate medical advice, at the lowest possible cost, there would be
many who would avail themselves of the opportunity. The following
advertisement was prepared and given out for publication, with the
result that it could not be advantageously placed:

RELIABLE MEDICAL ADVICE.

Government investigation of the PATENT MEDICINE BUSINESS and of
the advertised MEDICAL CURE CONCERNS, has demonstrated that
they are worthless and dangerous; that they are money making
schemes only, and that they acquire business by
misrepresentation, by falsehood, and by fraudulent
testimonials. Most of these concerns are owned by men with no
medical education or experience.

These are facts attested to by the highest authorities in the
United States, and apply to every advertised remedy and to
every system of advertised treatment in the newspapers to-day
with no exception that has come to our knowledge.

A BUREAU OF PHYSICIANS, each in good standing and in active
private practice, has been established in NEW YORK CITY, to
extend advice to those requiring medical assistance.

The object of the bureau is to prevent patients from placing
themselves in the hands of incompetent, expensive and
fraudulent schemers. The character of the advice furnished
will be exactly the same as if you visited the office of any
up-to-date reputable city consultant. We will simply direct
what should be done in each instance to effect relief of the
diseased conditions.

The charges will be the ordinary fees charged by reputable
p