nted, weighs only one quarter as much as an
unmounted electrotype or stereotype of the same size. When mounted on
a wood base an Aluminotype weighs just one half as much as an
electrotype or stereotype of the same size mounted on wood. In a
national advertising campaign where a general list of newspapers is
used Aluminotypes, by reason of their light weight, effect a marked
saving in parcel-post or express charges. This saving in postage is
especially noticeable in the case of foreign country newspaper
campaigns.

In addition, because of their toughness, a saving can be made in
packing Aluminotypes, inasmuch as they do not require the expensive
precautions in packing to avoid injury in transportation that
electrotypes or stereotypes do. They will not bend; their printing
face cannot be injured by the ordinary mishaps attendant upon handling
in transportation. For all practical purposes it can be said that
Aluminotypes are indestructible.

MATRICES

The ordinary practice followed in making mats is to use an electrotype
or stereotype pattern plate made from the original form. Sometimes the
original itself is used.

The first mat molded from an electrotype pattern plate will be sharp.
The next one molded will be a little less sharp than the first. The
third one molded will be slightly less sharp than the second one. In
other words, with every succeeding mold, the electrotype or stereotype
pattern plate is mashed a little by the pressure of the matrix press
until it has to be discarded and a new one used.

The five-thousandth mat made by the Rapid Electrotype Company from the
same pattern plate is as sharp as the first one molded. This is
because an _aluminotype_ pattern is used from which to mold.
_Aluminotypes_ will not mash under the pressure of the matrix press,
as they are much harder than electrotypes.

THE SHIPPING DEPARTMENT

The shipping department of The Rapid Electrotype Company is one of the
most important and highly systematized in the entire organization, and
in the manner of handling orders for distribution to newspapers in
large campaigns or in making bulk shipment direct to the advertisers
is unique.

It is in this department that the packing and routing of advertising
plates to newspapers or dealers is done. A system of triple checking
each item of all orders precludes, as far as is humanly possible, any
error in filling accurately all specifications.

_This brochure was compiled