ociety"! It has an organ in Chicago called the "Living Church", most
dignified and decorous. You have to study quite a while to ascertain
what denomination it belongs to; it will not tell you directly, for
the Anglician pose is that it is #the# church

Elect from every nation,
Yet one o'er all the earth,
Her charter of salvation,
One Lord, one Faith, one Birth;
One holy name she blesses,
Partakes one holy food,
And toward one Hope she presses,
With every grace endued.

And this one holy institution was found setting at its peak the black
flag of the trader, the "Jolly Roger" of the modern commercial
pirate--"Caveat emptor!" To quote the precise words:

The editors and publishers of the "Living Church" assume no
responsibility for the assertions of advertisers.

And so it threw open its columns to the claims of America's champion
labor-baiter, the late C.W. Post, that his "Grapenuts" would prevent
appendicitis, and obviate the need of operations in such cases!

And here is the "Christian Endeavor World", organ of one of the most
powerful non-sectarian religious bodies in the country. Some one wrote
complaining of its medical advertising, and the answer was:

To the best of our knowledge and belief, we are not
publishing any fraudulent or unworthy medical
advertising.... Trusting that you will be able to understand
that we are acting according to our best and sincerest
judgment, I remain, yours very truly, The Golden Rule
Company, George W. Coleman, Business Manager.

Whereupon the historian of "The Great American Fraud" remarks:

Assuming that the business management of the "Christian
Endeavor World" represents normal intelligence, I would like
to ask whether it accepts the statement that a pair of
"magic foot drafts" applied to the soles of the feet will
cure any and every kind of rheumatism in any part of the
body? Further, if the advertising department is genuinely
interested in declining "fraudulent and unworthy" copy, I
would call their attention to the ridiculous claims of Dr.
Shoop's medicines, which "cure" almost every disease; to two
hair removers, one an "Indian Secret", the other an
"accidental discovery", both either fakes or dangerous; to
the lying claims of Hall's Catarrh Cure, that it is "a
positive cure for catarrh", in all its stages; to "Syrup of
Figs", whic