and the How]

It is easy enough to tell the salesman that he must approach his
"prospect" with tact and confidence. But tact and confidence are not
qualities that can be assumed and discarded like a Sunday coat. Industry
and courage and tact and confidence are well enough, but we must know
the Why and the How of these things.

It is well enough to preach that the secret of achievement is to be
found in "courage-faith" and "courage-confidence," and that the way to
acquire these qualities is to assume that you have them. There is no
denying the undoubted fact that men and women have been rescued from the
deepest mire of poverty and despair and lifted to planes of happy
abundance by what is known as "faith." But what is "faith"? And "faith"
in What? And Why? And How?

[Sidenote: Fundamental Training for Efficiency]

Obviously we cannot achieve certain and definite results in this or any
other field so long as we continue to deal with materials we do not
understand. Yet that is what all men are doing today. The elements of
truth are befogged in vague and amateurish mysticism, and the subject of
individual efficiency when we get beyond mere preaching and moralizing
is a chaos of isms.

The time is ripe for a real analysis of these important problems,--a
serious and scientific analysis with a clear and practical exposition of
facts and principles and rules for conduct.

Men and women must be fundamentally trained so that they can look deep
into their own minds and see where the screw is loose, where oil is
needed, and so readjust themselves and their living for a greater
efficiency.

[Sidenote: The Virus of Failure]

The embittered, the superstitious, the prejudiced, all those who
scorpion-like sting themselves with the virus of failure, must be given
an antidote of understanding that will repair their deranged mental
machinery.

The conscientious but foolish business man who is worrying himself into
failure and an early grave must be taught the physiological effects of
ideas and given a new standard of values.

The profligate must be lured from his emotional excesses and
debaucheries, not by moralizings, but by showing him just how these
things fritter his energies and retard his progress.

[Sidenote: Practical Formulas for Every Day]

It must be made plain to the successful promoter, to the rich banker,
how a man may be a financial success and yet a miserable failure so far
as true happiness is concerned, a