e gazing intently at the hypnodisc spiral.
Invariably before the end of the lecture, many will have put themselves
into a deep hypnotic state. This group self-hypnosis was achieved
without my mentioning anything about the hypnodisc. These individuals
assumed that the unit is used to induce hypnosis and their looking at it
with that thought in mind produced the hypnotic state.

The hypnodisc spiral is printed on firm cardboard, measures twelve
inches in diameter, and has a hole in the center so you can place it on
your own phonograph turntable. It has the general appearance of a
twelve-inch phonograph record. I am sure that you will be pleased with
your purchase of the hypnodisc.

The hypnodisc is also available with four of the white spiraling areas
colored in four different shades. The coloring is extremely interesting,
fascinating, and very effective in inducing hypnosis as the hypnodisc
revolves. The COLORED HYPNODISC sells for $3.00.

Send for POWERS HYPNODISC

Price $2.00

CASSETTE TAPES

ONE HOUR HYPNOTIC RECORDS ON CASSETTE TAPE $10.00
ONE HOUR HYPNOTIC RAIN RECORD ON CASSETTE TAPE 5.00
TWO HOURS OF MENTAL POWER RECORDS ON CASSETTE TAPE 10.00

ONE HOUR HYPNOTIC RAIN TAPE (33/4 IPS)

One of the chief assets of a good hypnotist is to be flexible in his
approach in hypnotizing his subjects. As you know, it is necessary many
times to adapt a technique that is suitable to the subject, and not to
make the subject adapt himself to the method of induction.

We know that with somnambulistic subjects any procedure will put the
subject under hypnosis immediately. The hypnotist gains complete control
of his subject just as fast as he wants. Unfortunately, most subjects do
not respond at the first session because of conscious or subconscious
fears that must be gradually eliminated. Once you get the subject to
relax, or "let go," he will naturally succumb to hypnosis. This is the
problem that confronts all hypnotists.

Merely suggesting to the subject to relax or to "let go" is not
sufficient, as a rule, to bring about this desired state. The subject,
at this point, cannot turn on or off his mental and physical state of
being this easily. Even if we have the subject lie down, this does not
assure the hypnotic state, as the subject can still be tense. Our
problem is how to get the subject