FREE BOOKS

Author's List




PREV.   NEXT  
|<   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180  
181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   >>   >|  
now erected. There his business transactions assumed a form of unprecedented magnitude, and kept pace with the great demand for popular information which set in with such force about fifty years ago. In the course of ten years--as we find from the 'Encyclopaedia Metropolitana'--there were twenty of Applegath & Cowper's machines, worked by two five-horse engines. From these presses were issued the numerous admirable volumes and publications of the Society for the Diffusion of Useful Knowledge; the treatises on 'Physiology,' by Roget, and 'Animal Mechanics,' by Charles Bell; the 'Elements of Physics,' by Neill Arnott; 'The Pursuit of Knowledge under Difficulties,' by G. L. Craik, a most fascinating book; the Library of Useful Knowledge; the 'Penny Magazine,' the first illustrated publication; and the 'Penny Cyclopaedia,' that admirable compendium of knowledge and science. These publications were of great value. Some of them were printed in unusual numbers. The 'Penny Magazine,' of which Charles Knight was editor, was perhaps too good, because it was too scientific. Nevertheless, it reached a circulation of 200,000 copies. The 'Penny Cyclopaedia' was still better. It was original, and yet cheap. The articles were written by the best men that could be found in their special departments of knowledge. The sale was originally 75,000 weekly; but, as the plan enlarged, the price was increased from 1d. to 2d., and then to 4d. At the end of the second year, the circulation had fallen to 44,000; and at the end of the third year, to 20,000. It was unfortunate for Mr. Knight to be so much under the influence of his Society. Had the Cyclopaedia been under his own superintendence, it would have founded his fortune. As it was, he lost over 30,000L. by the venture. The 'Penny Magazine' also went down in circulation, until it became a non-paying publication, and then it was discontinued. It is curious to contrast the fortunes of William Chambers of Edinburgh with those of Charles Knight of London. 'Chambers's Edinburgh Journal' was begun in February, 1832, and the 'Penny Magazine' in March, 1832. Chambers was perhaps shrewder than Knight. His journal was as good, though without illustrations; but he contrived to mix up amusement with useful knowledge. It may be a weakness, but the public like to be entertained, even while they are feeding upon better food. Hence Chambers succeeded, while Knight failed. The 'Penny
PREV.   NEXT  
|<   156   157   158   159   160   161   162   163   164   165   166   167   168   169   170   171   172   173   174   175   176   177   178   179   180  
181   182   183   184   185   186   187   188   189   190   191   192   193   194   195   196   197   198   199   200   201   202   203   204   205   >>   >|  



Top keywords:

Knight

 
Chambers
 

Magazine

 

circulation

 

knowledge

 

Cyclopaedia

 
Knowledge
 
Charles
 

Useful

 

publication


Society

 

admirable

 

publications

 

Edinburgh

 

weekly

 
enlarged
 

influence

 
originally
 

superintendence

 

fallen


unfortunate

 

increased

 

founded

 
amusement
 

contrived

 

illustrations

 

journal

 

weakness

 
public
 

succeeded


failed

 

feeding

 
entertained
 

shrewder

 

departments

 

venture

 
paying
 
London
 

Journal

 

February


William
 

fortunes

 

discontinued

 

curious

 

contrast

 

fortune

 

scientific

 
Cowper
 

machines

 
worked