extravagance with which no other
paper could compete. In these circumstances I declined the offer. I soon
found many friends to support me if I would start a paper connected
solely with my name, but wishing to have the largest risk myself I took
the largest share (over L5,000 in cash), and allowed a few to join me.
It was decided to drop the idea of a monthly and make it a humorous
weekly.

LIKA JOKO.

That name was originated some years before by Mr. Burnand and myself
jointly in a chaffing conversation. It was universally connected with
me, but as it has been said that I had no right to use it, I here
reproduce a document that settles any doubt on that point:

"This is to certify that Harry Furniss has the sole right to use
the name of 'Lika Joko.' That he is at liberty to use it in any way
he wishes, and no one else can adopt or utilise the name without
his permission.

"(Signed) F.C. BURNAND, Editor of _Punch_.
"PHILIP LESLIE AGNEW,
"For the Proprietors."

Wishing to be certain that the name "Lika Joko" was a wise one, I was
advised to consult the leading editor of our largest publishing house.
Strange to say, when I called he had on his wall rows of titles of
publications under consideration. He looked at mine, and thought the
matter over, then shook hands and told me there was a fortune in the
title alone.

A few years afterwards I heard to my dismay that the same great man
declared the title I had selected was a fatal mistake!

The first friend I consulted about capital suggested L20,000. He was
very rich, but said that he would only put cash in equal to what I
myself would. I put down L5,000, and he followed suit. I subsequently
added more. The rest of the capital was found by various friends.

My friends subsequently said that as I supplied the editorial brains I
ought not to have supplied the largest share of the capital!

I was requested by my friends to introduce a business man, accustomed to
publishing, and leave all business arrangements to him. My friends
brought in two. Yet I am held responsible for the business arrangements
made!

Few new periodicals have caused more interest. The scene at the railway
stations and book-stalls was unparalleled. We could not print quick
enough to supply the demand. 140,000 copies went off in a few
days--which, for a thre