itable
advertising patronage is immortal. It may change owners and names, and
character even, but it never dies, and if, as is usually the case, it
owes its early reputation and success to one man, it not only reflects
him while he is associated with it, but pays a constant tribute to his
memory after he has passed away.

But, while the rewards of eminent success in the newspaper profession
are great and substantial, the road to them is one which only the
strong, sagacious, and active can travel, and this is especially true
when he who strives for them assumes the duties of both publisher and
editor. It requires great ability to make a great paper every day, and
even greater to sell it extensively and profitably, and to do both is
not a possible task for the weak. To do both in an inland city, where
the competition of metropolitan journals must be met and discounted,
without any of their advantages, requires a man of grip, grit and
genius.

In 1852 the Manchester MIRROR was one of the smallest and weakest papers
in the country. Its weekly edition had a circulation of about six
hundred, that of its daily was less than five hundred, and its
advertising receipts were extremely small. Altogether, it was a load
which its owner could not carry, and the whole establishment, including
subscription lists, good will, press, type and material, was sold at
auction for less than a thousand dollars.

In 1885 the WEEKLY MIRROR AND FARMER has a circulation of more than
twenty-three thousand and every subscriber on its books has paid for it
in advance. The DAILY MIRROR AND AMERICAN has a correspondingly large
and reliable constituency, and neither paper lacks advertising
patronage. The office in which they are printed is one of the most
extensive and best equipped in the Eastern States out of Boston. In
every sense of the word the MIRROR is successful, strong and solid.

The building up of this great and substantial enterprise from so small a
beginning has been the work of John B. Clarke, who bought the papers, as
stated above, in 1852, has ever since been their owner, manager, and
controlling spirit, and, in spite of sharp rivalry at home and from
abroad and the lack of opportunieies which such an undertaking must
contend with in a small city, has kept the MIRROR, in hard times as in
good times, steadily growing, enlarging its scope and influence, and
gaining strength with which to make and maintain new advances; and at
the same t