'd be harder to do my
poems--all these Heart Topics: home and fireside and happiness--but
they're cinches. You can't go wrong on 'em; you know what sentiments
any decent go-ahead fellow must have if he plays the game, and you stick
right to 'em. But the poetry of industrialism, now there's a literary
line where you got to open up new territory. Do you know the fellow
who's really THE American genius? The fellow who you don't know his
name and I don't either, but his work ought to be preserved so's future
generations can judge our American thought and originality to-day? Why,
the fellow that writes the Prince Albert Tobacco ads! Just listen to
this:

It's P.A. that jams such joy in jimmy pipes. Say--bet you've often
bent-an-ear to that spill-of-speech about hopping from five to
f-i-f-t-y p-e-r by "stepping on her a bit!" Guess that's going some, all
right--BUT just among ourselves, you better start a rapidwhiz system
to keep tabs as to how fast you'll buzz from low smoke spirits to
TIP-TOP-HIGH--once you line up behind a jimmy pipe that's all aglow with
that peach-of-a-pal, Prince Albert.

Prince Albert is john-on-the-job--always joy'usly more-ISH in flavor;
always delightfully cool and fragrant! For a fact, you never hooked such
double-decked, copper-riveted, two-fisted smoke enjoyment!

Go to a pipe--speed-o-quick like you light on a good thing! Why--packed
with Prince Albert you can play a joy'us jimmy straight across the
boards! AND YOU KNOW WHAT THAT MEANS!"

"Now that," caroled the motor agent, Eddie Swanson, "that's what I call
he-literature! That Prince Albert fellow--though, gosh, there can't
be just one fellow that writes 'em; must be a big board of classy
ink-slingers in conference, but anyway: now, him, he doesn't write for
long-haired pikers, he writes for Regular Guys, he writes for ME, and I
tip my benny to him! The only thing is: I wonder if it sells the goods?
Course, like all these poets, this Prince Albert fellow lets his idea
run away with him. It makes elegant reading, but it don't say nothing.
I'd never go out and buy Prince Albert Tobacco after reading it, because
it doesn't tell me anything about the stuff. It's just a bunch of
fluff."

Frink faced him: "Oh, you're crazy! Have I got to sell you the idea of
Style? Anyway that's the kind of stuff I'd like to do for the Zeeco. But
I simply can't. So I decided to stick to the straight poetic, and I took
a shot at a highbrow ad for the Zeeco. H