FREE BOOKS

Author's List




PREV.   NEXT  
|<   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   >>  
] Spaced with four-to-em in the last three places, it is improved: [Illustration: JOHN ENDICOTT LODGE, A. O. U. W.] Capitals used as initials of titles and for other abbreviations, with the accompanying periods, should be thin-spaced or set close together, as shown in the second of these examples: [Illustration: GEORGE MARKHAM, D. D., PH. D. GEORGE MARKHAM, D.D., PH.D. JOHN FLINT, M. D. V., BOSTON, U. S. A. JOHN FLINT, M.D.V., BOSTON, U.S.A.] Two or more lines of capitals of the same size should be spaced as nearly alike as possible. These three lines are so disproportionately spaced that they are not pleasing: [Illustration: NORTH END UNION B O S T O N MASSACHUSETTS] The squaring up is arbitrary and strained. The lines are better like this: [Illustration: NORTH END UNION BOSTON MASSACHUSETTS] But if it is necessary to square up lines and no additional words or letters can be inserted the short line may be filled with florets or other characters which should not be bolder than the type itself and should be of a style to harmonize with it as nearly as possible. [Illustration: NORTH END UNION *** BOSTON *** MASSACHUSETTS] The extra wide spacing of words set in capitals, as in head-lines and running-heads, should be avoided by the young compositor; there are places where it may be unobjectionable but it will require good judgment and some experience to prevent such lines making the page look freakish or amateurish. In jobbing, advertisement, and display work, capitals are used more freely than in plain reading matter. In book work the practice is to use capitals more freely than in newspaper composition. A study of the reading columns of daily newspapers will discover that capitals are used very sparingly and words are "kept down" in many cases which in more formal book and pamphlet work would be capitalized. In advertisements, announcements, and circular letters, words are often capitalized for distinction or emphasis, as in these examples: Those who win a Second or First Prize through a monthly or special contest become Honor Members of the Guild, and receive the Guild badge without charge. You are cordially invited to attend the Spring Opening of Suits and Outside Garments for Women, on Wednesday and Thursday, April 28 and 29, in our new Mason Street Annex. Precise rules for the use of capitals cannot be given for work of all kinds. Their in
PREV.   NEXT  
|<   18   19   20   21   22   23   24   25   26   27   28   29   30   31   32   33   34   35   36   37   38   39   40   >>  



Top keywords:

capitals

 

Illustration

 
BOSTON
 

spaced

 

MASSACHUSETTS

 

places

 

letters

 
capitalized
 

reading

 

freely


GEORGE

 

MARKHAM

 

examples

 
announcements
 
formal
 

advertisements

 

circular

 
pamphlet
 

abbreviations

 

Second


distinction
 

emphasis

 
sparingly
 

newspaper

 

composition

 

practice

 

matter

 

Spaced

 

titles

 
columns

monthly

 

discover

 

newspapers

 
Members
 

Wednesday

 
Thursday
 
Street
 

Precise

 

Garments

 
receive

accompanying

 
display
 
contest
 

charge

 

Opening

 

Outside

 

Spring

 
attend
 
cordially
 

invited