victims? I always forget some
important detail when telling a story. Don't go yet," he said, as
Shorely turned away; "but tell your story, then we will have each man's
narrative, after the style of Wilkie Collins."

But Shorely had had enough, and, in spite of pressing invitations to
remain, he departed out into the night, cursing the eccentricities of
literary men.

NOT ACCORDING TO THE CODE.

Even a stranger to the big town walking for the first time through
London, sees on the sides of the houses many names with which he has
long been familiar. His precognition has cost the firms those names
represent much money in advertising. The stranger has had the names
before him for years in newspapers and magazines, on the hoardings and
boards by the railway side, paying little heed to them at the time; yet
they have been indelibly impressed on his brain, and when he wishes
soap or pills his lips almost automatically frame the words most
familiar to them. Thus are the lavish sums spent in advertising
justified, and thus are many excellent publications made possible.

When you come to ponder over the matter, it seems strange that there
should ever be any real man behind the names so lavishly advertised;
that there should be a genuine Smith or Jones whose justly celebrated
medicines work such wonders, or whose soap will clean even a guilty
conscience. Granting the actual existence of these persons and probing
still further into the mystery, can any one imagine that the excellent
Smith to whom thousands of former sufferers send entirely unsolicited
testimonials, or the admirable Jones whom _prima donnas_ love
because his soap preserves their dainty complexions--can any one credit
the fact that Smith and Jones have passions like other men, have
hatreds, likes and dislikes?

Such a condition of things, incredible as it may appear, exists in
London. There are men in the metropolis, utterly unknown personally,
whose names are more widely spread over the earth than the names of the
greatest novelists, living or dead, and these men have feeling and form
like unto ourselves.

There was the firm of Danby and Strong for instance. The name may mean
nothing to any reader of these pages, but there was a time when it was
well-known and widely advertised, not only in England but over the
greater part of the world as well. They did a great business, as every
firm that spends a fortune every year in advertising is bound to do. It