e. This mysterious something, which
we sometimes call individuality, is often more powerful than the
ability which can be measured, or the qualities that can be rated.

Many women are endowed with this magnetic quality, which is entirely
independent of personal beauty. It is often possessed in a high degree
by very plain women. This was notably the case with some of the women
who ruled in the French _salons_ more absolutely than the king on his
throne.

At a social gathering, when conversation drags, and interest is at a
low ebb, the entrance of some bright woman with a magnetic personality
instantly changes the whole situation. She may not be handsome, but
everybody is attracted; it is a privilege to speak to her.

People who possess this rare quality are frequently ignorant of the
source of their power. They simply know they have it, but can not
locate or describe it. While it is, like poetry, music, or art, a gift
of nature, born in one, it can be cultivated to a certain extent.

Much of the charm of a magnetic personality comes from a fine,
cultivated manner. Tact, also, is a very important element,--next to a
fine manner, perhaps the most important. One must know exactly what to
do, and be able to do just the right thing at the proper time. Good
judgment and common sense are indispensable to those who are trying to
acquire this magic power. Good taste is also one of the elements of
personal charm. You can not offend the tastes of others without
hurting their sensibilities.

One of the greatest investments one can make is that of attaining a
gracious manner, cordiality of bearing, generosity of feeling,--the
delightful art of pleasing. It is infinitely better than money
capital, for all doors fly open to sunny, pleasing personalities. They
are more than welcome; they are sought for everywhere.

Many a youth owes his promotion or his first start in life to the
disposition to be accommodating, to help along wherever he could. This
was one of Lincoln's chief characteristics; he had a passion for
helping people, for making himself agreeable under all circumstances.
Mr. Herndon, his law partner, says: "When the Rutledge Tavern, where
Lincoln boarded, was crowded, he would often give up his bed, and sleep
on the counter in his store with a roll of calico for his pillow.
Somehow everybody in trouble turned to him for help." This generous
desire to assist others and to return kindnesses especially endea