o jeopardizes health and happiness,
present and future, on the mistaken basis of false economy, is far from
wise.

Everything has a value. If a man offers to sell to another a gold watch
worth $150 for $5, you would at once set him down as an impostor, and
the watch as injured or worthless or fraudulent. Yet there are thousands
of men who try to find for a few dollars a remedy for a most serious and
complicated disease. In medicine, as elsewhere, Common Sense plays an
important part. Such remedies cannot possibly do what is claimed for
them. Reputable, honest men, educated and skilled physicians who have
spent thousands of dollars in obtaining a proper medical education,
cannot afford to waste their time for such slight remuneration. Hence,
unscrupulous scoundrels, who have no reputations either to make or lose,
who make most glaring promises in their printed matter, who are willing
to guarantee anything to anybody, infest this field. They know how great
is man's cupidity, and trade upon it willingly, caring nothing for the
consequences.

OUR REMEDIES ARE RELIABLE AND REASONABLE.

We not speak thus disparagingly of cheap remedies because ours are dear,
for no patient who has gone the round of cheap remedies, and has at last
profited by Civiale's method, but will tell you that our treatment is
cheap at any price.

We charge what we consider a fair and reasonable profit on our remedies.
Our entire institution is conducted on the very highest and most ethical
medical basis. The Physicians comprising our Consulting Staff are men
of the best standing, of fine education, and having special experience
in this branch of medical science; our remedies are made up under the
direct personal supervision of one of the most expert chemists in this
country, and precisely after Civiale's formulae; our drugs are purchased
from such firms as McKesson & Robbins, Schieffelin, etc., and are of the
purest and best, and our aim at all times is to give the patient
consulting us the full value of his money.

For such skill and services we charge fairly and reasonably, and we have
yet to find a patient who is dissatisfied. Our cases get well, provided
our advice is followed and a cure is possible. If it is not, we frankly
and candidly tell the truth. We cannot afford to make false statements
or false promises, to hold out hopes we cannot justify, to ruin our
established and well-known reputation for honesty, fair dealing and
medical skill