|For two hours Sunday fired volley after |
|volley at the liquor traffic.--_Des |
|Moines Capital._ |

| "If Christ Came to Milwaukee" was the |
|subject of the Rev. Paul B. Jenkin's |
|Sunday night in Immanuel Presbyterian |
|Church.--_Milwaukee Sentinel._ |

=8. Speaker Beginning.=--It is obvious that this is the easiest
beginning that may be used in the report of a speech. But just as
obviously it is the beginning that should be least used. Just as in
writing news stories a green reporter always attempts to begin every
lead with the name of some person involved, in reporting a public
discourse he has a strong desire to put the name of the speaker before
what the speaker said. But the same tests may be applied to both cases.
Are our readers more interested in what a man does than in the man
himself; do our readers go to hear a given speaker because they wish to
hear what he has to say or because they wish to hear _him_? Whenever the
public is so interested in a man that it does not care what he says,
then you may feel safe in beginning the report of what he says with his
name. This test may be altered, especially in smaller cities, by
previous interest in the speech; if the speech has been expected and
looked forward to with interest, then, no matter if the speaker is the
President himself, his name is not as good news as what he has to say.
Even if the lead does begin with the speaker's name, the reporter
usually tries to bring a summary of the speech or the most striking
statement into the first sentence after the name. For example:

| Speaker Joseph G. Cannon placed himself|
|on record last night in favor of a |
|revision of the tariff in accordance with|
|the promise of the Republican party |
|platform and declared that so far as his |
|vote was concerned he would see to it |
|that the announced policy of revision |
|would be written in the national laws as |
|soon as possible. The words of the |
|speaker came at a luncheon given to six |
|rear admirals of the United States navy |
|by Alexander H. Revell of Chicago in the |
|Union League Club, at which the need of |